Cervejaria Luna started as a hobby during the pandemic in 2020, with homemade beer production. Its mission is to engage consumers with unique experiences, combining product consumption with fun and meaningful moments.

The brand was in a moment of transition, seeking to convey a more professional image and stand out in the craft beer market. With that in mind, a new identity was created giving a new and clean face to one of the best known elements of the brand: the alien mascot, which was combined with an organic logotype created exclusively for them.