Outback sent a DM to Guaraná for a partnership on Friendship Day. The creation of the whole thing came directly to us. And when we have Guaraná and Outback in our hands, we may miss the friend, but never the joke. We invited our followers on Twitter to make fun of their friends in exchange for a discount at Outback for both parties. To communicate the activation, we developed some poster illustrations and the campaign's visual identity.