WAZE / #JOINTHEMOVEMENT
To encourage people to get their vaccines during the COVID-19 pandemic, Waze wanted to talk about the vaccines without talking about it. The solution: use one of the voices associated with the movement for Butatan Institute's vaccine, the creator of the "Bum Bum Tam Tam" hit: MC Fioti. He was the new voice guide on the app, asking people to #JoinTheMovement, a.k.a get vaccinated. The campaign was also the first local campaign on Waze to have worldwide reach on the app.